Boyanika Launches eCommerce on its 57th Foundation Day

Boyanika Launches eCommerce on its 57th Foundation Day

Posted By boyanika | 04 May 2013

Handlooms and Textiles Department (Boyanika) is the state level federation of primary weaver’s cooperative societies. It is one of leading brand of handloom products in India engaged in welfare of weavers of Odisha state since 1956. It has been engaged in marketing of handloom products of its more than 600 member primary weaver cooperative societies with a annual turnover of more than 70 crores and 41 showrooms mostly across in Odisha.

The Odisha State Handloom Weavers' Co-operative Society Ltd. (Boyanika) is the state level federation of primary weaver’s cooperative societies. It is one of leading brand of handloom products in India engaged in welfare of weavers of Odisha state since 1956. It has been engaged in marketing of handloom products of its more than 528 member primary weaver cooperative societies with a annual turnover of more than 71 crores and 41 showrooms mostly across in Odisha.

The exquisite splendor of silk and cotton of Odisha with designs which are exclusive for this state has created a niche in the textiles market. The sarees and other textile products of Odisha handcrafted to ornamental precision always have enhanced the functionality of textile products. These products are marketed in the traditional channels to suit the Indian buying habits of touch and feel.

Since the evolution of Internet in early 90s, eCommerce has seen unprecedented growth as a new marketing channel to reach the consumers directly and efficiently.
E-Commerce in India is driven by many key factors including:

  • Growing middle class with over 288 million people with higher purchasing power
  • Rapidly growing internet base with over 100 million internet users
  • Better internet and mobile connectivity in even rural parts of the country

E-Commerce offers many benefits including greater reach and better price, margin for Cooperatives and greater choice, convenience for buyers or consumers.
To fully leverage the benefits of online marketing, Boyanika has embarked on a strategic initiative with the release of the Boyanika eCommerce website http://shop.boyanika.com.

Following are the key features of Boyanika’s e-Commerce initiative:

  • Exquisite Product Range with more than 20 categories including Sarees, Stoles, Dress Materials, Bed Sheets and Menswear
  • Inaugural Discount of 25%
  • Online payment facility through HDFC Payment Gateway
  • Free Shipping Across India through India Post
  • Dedicated customer support
  • Global Platform with planned support for International Sales

Speaking at the occasion the Smt. Sarojini Hembram, Hon. minister for Handlooms, Textiles and Handicrafts, Govt. of Odisha, appreciated the efforts of the Cooperative to promote the handloom products from the weavers both in national and international markets. Mr. Satya Ranjan Sahoo, Managing Director of Boyanika appreciated the concept of GoCoop and the efforts by the team in promoting Cooperative societies and their members through a unique online platform.

The sales generated through the eCommerce shop would positive impact on lakhs of weavers and families who are part of the 528 cooperative societies associated with Boyanika. Other ancillaries connected directly and indirectly with textile industry shall benefit from this move. The sales are expected to grow multifold, thereby resulting in needs to increase production. As a result of which additional employment shall be generated to fall in line with the policies of the present government.

The eCommerce initiatives of Boyanika shall create a milestone in showcasing and marketing of sarees and textiles of Odishah on a global platform. The textiles of Odisha through Boyanika are merchandized throughout the globe and from today onwards it is just only one click away.

Boyanika e-commerce platform is created and supported by GoCoop Solutions and Services Pvt Ltd (www.GoCoop.com). GoCoop is an organization dedicated to the socio-economic development of Cooperatives and self-help groups through technology innovation. GoCoop.com is a web- based Global Collaboration Platform that leverages information technology and enables cooperative organizations to communicate and collaborate with their members as well as with other cooperatives, market their products and services and improve their operations. GoCoop is specialized in marketing of handloom and handicraft products while addressing the special requirements of weavers and artisans. GoCoop is one of TOP INNOVATORS identified as part of the India Innovation Program 2012 by Dept. of Science and Technology, Govt. of India and Lockheed Martin.